Activist skincarE
Activist Skincare was looking to introduce new brand updates, increase customer conversions, and strengthen their brand identity. I assisted in developing new email campaigns and updating flows, creating captivating video content, managing social media and designing social graphics, providing strategy on sustainability partnerships, creating new ad creative and advising on overall marketing campaign strategies.
Role: Graphic Designer & Marketing Consultant
earths first
Activist Skincare is Earth’s first 100% refillable skincare brand. They’re refill pouches generate 99% less CO2 emissions & 75% less plastic waste. They offer an eco-luxury line of artisanal skincare products ethically handmade from organic botanical extracts and lab-quality, effective active ingredients. Female-founded & Mission-driven.
Project Highlights:
Managing our Earth Day Sale campaigns and content
Introducing Pinterest as a new channel by updating boards and creating high-converting Pinterest email templates
Creating top-performing social media video content
Creating a brand-partnership deck to share with new sustainability partners, influencers, and B2b partners
Providing creative direction & design for new interview series, “For The Changemakers”
For the Changemakers is an interview series featuring sustainability leaders and activists. The series aims to educate the Activist Skincare community on different issues and inspire them to promote an ethos of sustainability throughout their everyday lives.
video & storytelling
I created and edited video content to highlight Activist’s brand values and communicate their sustainability story. Video topics include: communicating environmental benefits of refills, telling founder stories, and celebrating connection with nature.
brand deck
Activist Skincare was seeking to deepen their partnerships with their 1% for the Planet partners, expand their partner network, and strategize influencer partnerships. I created a branded deck as a resource to share with partners to showcase Activist’s mission, sustainable products, and easily communicate partnership opportunities.