HEYCLIMATE
HeyClimate was seeking a complete brand redesign including a new name, logo, social media templates, website and branded fundraising pitch deck. I created a comprehensive brand identity to launch in time for LA’s 2024 Climate Week. As a former climate organizer and sustainable business leader, I now work on the team providing strategy input to develop our new pilot membership club, grow our community, and oversee our brand strategy.
Role: Creative Director & Strategist
Meet heyclimate
HeyClimate is a local community platform for people ready to do something about the climate crisis. From tree-huggers, artists, and activists, to tech mavens, policy nerds, and everyone in between — they build tools and programs that foster community and connect members to LA’s vibrant climate scene.
Target Audience:
- Age: Gen-Z and Millennials (20s, 30s)
- Enjoys: Nature/Outdoors, Group Connection
-Values: Intersectional Thinking, Innovation, Sustainability
Feelings: Friendly, Hip, Youthful, Positive, Simple, Inspiring, Approachable, Fun, Strong, Authentic, Nature, Community
Check out our new website I designed!
Social Media design & strategy
I design social media templates, edit and film video content, oversee brand voice in social copy and manage engagement and analytics to grow and nurture our IG community 🌻 @hey.climate
branded storytelling
I creatively direct storytelling and brand-awareness across multiple channels including in branded presentations, partnership decks, social content and IRL event materials.
In real life
I designed a visual video display for LA Climate Week’s Official Closing Ceremony Dance Party which featured motion designs and sustainable messaging to promote HeyClimate’s mission and create brand-awareness.
Watch the full animation 🌻 (Sped-Up Version)
making climate action cool.
HeyClimate wants to empower you to say “bye” to climate anxiety and “hey” to community driven climate action. Making climate action fun and taking a think global act local approach is how we make an impact on tackling the climate crisis.
Merch designs in progress 🌱
