Feel Your Emotions is a passion project of mine combining my love of pop-punk music, “emo” culture, and mental health awareness. Feel Your Emotions is a pop-punk inspired positive affirmation card deck, with plans to evolve into it’s own alt-lifestyle brand.
feelyourmotions.shop | @feelyouremotionsdeck
design & illustration
Feel Your Emotions features 50 postive affirmation cards — all with their own unique illustration hand-drawn by me. I personally wrote each affirmation inspired by popular pop-punk music lyrics, emo-culture, and bringing edgy and empowering copy to traditional affirmation cards.
I created the full brand-identity, Shopify site, card design, box design, production sourcing, and marketing materials.
brand & strategy
I am promoting the Feel Your Emotions deck on Instagram (@feelyouremotionsdeck) and through paid media. I have developed an influencer gifting strategy to share the deck with pop-punk artists, emo-influencers, and alt girls who promote mindfulness, self-confidence and mental health awareness, while also creating B2B pitch materials to bring Feel Your Emotions to aligned retailers such as Hot Topic and local boutiques.
