metamorphosis
Wolven’s Sustainable Streetwear Capsule
Wolven’s Metamorphosis Collection explores the intersection between streetwear, mindfulness and sustainability. It is the first of it’s kind to be created with 100% reclaimed waste cotton, utilizes hyperlocal manufacturing and features graphics that honor the power of transformation within us all.
Role: Chief of Staff & Lead Designer
p.s that’s me!
The Metamorphosis collection features 5 graphics across 3 sustainable streetwear styles. I created graphics that reflected the power of transformation within ourselves, featuring a handrawn butterfly — while also alluding to the importance of utilizing reclaimed textiles in fashion. I was responsible for design, sustainable sourcing, and overall production.
Design
STRATEGY
The capsule was Wolven’s first streetwear collection and utilized cross-channel marketing strategies and popular streetwear hype tactics.
Along with designing the capsule, I was Lead Creative & Marketing Director for all campaigns including: messaging, email marketing, ad creative, social graphics, web design, editorial photo production, launch party event coordination.
